Braun Strowman was not always a fan of creative pitches during his time in WWE.
Speaking to The Hollywood Reporter via Zoom, the real-life Adam Scherr revealed that creative input played a key role in his decision to partner with Magilla Entertainment for a new Hollywood production venture, Meat Castle Media.
Strowman also praised his manager and business partner Nick Antonicelli of Allied Sports for embracing his ideas at his production company — something he felt was largely missing during his run in WWE as the “Monster of All Monsters.”
“For me, the big eye-opening thing was not having my hands tied. They’ve allowed me to be me, whereas I’ve had my hands were tied creatively for the last 12 years [n WWE],” he said.
“And while that’s not a bad thing — I was very blessed with what I got to do — but at the end of the day, I was playing a character on a show, and sometimes the script sucked. I mean, no offense, I hated it, but I had to go in there and make the best of it because that was my job. Well, now with this opportunity… my creative input is welcomed, it’s not dismissed.
Braun Strowman explains his creative thought process
The former WWE Universal Champion compared his thoughts to a disco ball, with ideas going in many directions at once. Strowman also noted that his team help focus his creativity and guide him in the right direction while still allowing him the freedom to express his ideas.
“My brain is crazy. I think outside the box, I’m moving 10 steps ahead of where I’m at in life, always, which is good and bad. But having this team behind me… to help with my vision — my brain’s kind of like a disco ball with a light shined on it. There’s beams just going everywhere. With this team, they’re able to dial me in and steer me in the right direction while still allowing my creative liberties and my freedoms to be.”
In January, Braun Strowman announced the return of his USA Network food show Everything On The Menu for a second season. Season 1 premiered on USA Network in October 2025. Strowman had been released from WWE earlier that year.
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