For Seth Rollins and Becky Lynch, coffee has been a part of their daily routine, something they enjoy on the road, and even something that helped bring them closer together. Now, the WWE couple is turning that love into a business by launching their own white-label coffee brand with Los Angeles-based company Dayglow.
According to the deal, Dayglow will roast and produce the coffee, but it will be sold under Rollins and Lynch’s brand name. The two have invested in the company and are helping shape the product themselves.
Before they became one of WWE’s biggest power couples, Rollins and Lynch used to bond over finding local coffee shops while traveling for shows. Lynch liked simple Americanos and small, cozy cafés, while Rollins preferred more unique blends and trendier spots.
Rollins had high praise for Dayglow and its owner, Tom Ifergen. He said the partnership felt natural because of their shared values and love for coffee. “He wasn’t pretentious or corporate, just a guy who loved coffee. We both had Midwest roots and connected over traveling and discovering coffee the same way. From a people perspective, a quality perspective, and a cool aesthetic perspective, it all fit together,” he said during an interview with Complex.
For Lynch, coffee is about adventure and connection. “It’s simple, but it’s an adventure. Whenever I go to a town, I’m finding the best coffee. I’m really going on an adventure to a new coffee shop, a new type of espresso,” she said.
Rollins compared coffee to wrestling, saying passion and community emerge as the foundations of it. “It’s like wrestling. We do it because we love it. Coffee brings people together. You sit, talk, bond. This is us sharing something we love,” he explained.
They admitted they are not experts in roasting or sourcing beans, but they are not just putting their names on a bag either. Rollins said that the partnership is a team effort. Dayglow handles the technical side, while he and Lynch help with creative ideas, flavors, branding, and packaging. Nothing will go out without their approval.
The exact blend is still being decided, and they plan to do more tasting sessions soon. Down the line, they’ve even talked about possibly opening their own café.
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