Triple H believes the pandemic made people realize that shared experiences are far more valuable than material possessions.
Speaking on the All-In Podcast, Triple H discussed how live WWE shows bring people together in a way that social media can’t.
“I say this all the time. If we want to make a WWE fan, if we’re working with a partner and they’re kind of on the fence or they’re not super into what we do, we bring them to what we do live. We bring them to WrestleMania, we bring them to a stadium show,” he explained. “We bring them to an arena event. And when you have thirty to, you know, fifty, sixty, eighty thousand people in a stadium going insane, it is electric. There is no way that you leave there and go, ‘Eh.'”
Triple H was then asked if he feels like that can be an “antidote” for social media. He said that he believes it leads to it, but COVID highlighted how valuable shared experiences are.
“I think social media leads you to it. But I think for a lot of people, and this is just my theory, but I think that moment in COVID started to maybe show people that like objects aren’t where it’s at that experiences are where it’s at. And, you know, especially shared experiences.”
“So when you talk about, you know, your relationship with your dad that was your thing. I hear that all the time. 50% or more of our audience comes with a child, comes with a family member. 40% of our fan base is women. We’re one of the most diverse sports, if you want to look at it that way, or entertainment products out there.”
Triple H says WWE brings families together across generations
Triple H said one of his favorite parts of WWE events is watching families of multiple generations enjoy the show together.
“When I’m running an event, I’m in the back and they’re panning that crowd on camera, and I see what I clearly see as a grandfather with their kids and their grandkids sitting all together, freaking out over the show.”
“And you know that grandfather was into Bruno Sammartino, and the dad was into The Rock or Stone Cold, and the kids now are into Roman Reigns or Rhea Ripley. It’s amazing. It binds families together. It gives them something to enjoy together those shared experiences. At the end of the day, to me, a car is only worth the value if you pack it with your family and go somewhere with it, and you remember the ride. That, to me, is it. The rest of it is amazing.”
Read More: Triple H: We Don’t Write WWE Shows Based On Great Matches, It’s About Stories That Resonate
