Dwayne Johnson just acquired a new title, and the full rights to a familiar name.
TKO announced it has appointed Dwayne Johnson to its Board of Directors, effective Tuesday, January 23. In addition to the new board role, Johnson has also acquired full ownership of his “The Rock” nickname.
WWE and Johnson entered a services and merchandising agreement. This provides for his “promotional, licensing, and other services, and an intellectual property assignment agreement” under which Johnson has secured ownership of the trademarked “The Rock” name.”
“Very few people on the planet understand the convergence of sports, entertainment, media, and business like Rock. We are proud to have him join the TKO board to help take our company to new heights,” Vince McMahon, Executive Chairman of the Board, TKO said in a statement.
Johnson comments
“My grandfather, High Chief Peter Maivia, and my dad, Rocky ‘Soulman’ Johnson, would’ve never thought this day would come. Which is why I’m very humbled to have a seat at the table that has decades of history and family legacy for me,” Dwayne “The Rock” Johnson said. “A table that my family helped to build. Being on the TKO Board of Directors, and taking full ownership of my name, ‘The Rock’, is not only unprecedented, but incredibly inspiring as my crazy life is coming full circle. At my core, I’m a builder who builds for and serves the people, and Ari is building something truly game changing. I’m very motivated to help continue to globally expand our TKO, WWE, and UFC businesses as the worldwide leaders in sports and entertainment — while proudly representing so many phenomenal athletes and performers who show up every day putting in the hard work with their own two hands to make their dreams come true and deliver for our audiences. I’ve been there, I’m still there and this is for them.”
“I am thrilled to partner with Dwayne and welcome his immense talent to TKO’s Board,” Ariel Emanuel, CEO, TKO, added. “Dwayne brings an incredible track record of creating content and building globally recognized consumer brands, and he will play a key role in realizing our ambitions for TKO.”
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