bray wyatt
Photo Credit: WWE

Triple H Explains ‘The White Rabbit Project’ Campaign Strategy

By Ella Jay

Triple H explains how WWE aimed to bring Bray Wyatt back in the biggest way they could.

“The White Rabbit Project” captivated the WWE Universe for weeks with its hidden clues and mysterious storytelling before the official unveiling at Extreme Rules.

In the weeks leading up to the unveiling, images of a white rabbit appeared on RAW and Smackdown. WWE also displayed…

Ella Jay
Ella Jay

Ella Jay is a writer and interviewer in the wrestling space.

Her love for professional wrestling sparked at the age of 11 by finding WWE SmackDown while scrolling through TV channels. Ella watched and attended numerous wrestling events growing up. In doing so, she became captivated by the likes of Jeff Hardy, Mickie James, and Shawn Michaels. 

Ella currently resides in Buffalo, NY, with a bachelor's in psychology (and minor in Creative Writing) from Canisius College. She also enjoys reality TV and crime shows, specifically: Survivor, Big Brother, Law & Order: SVU, and NCIS.

Follow Ella on Twitter: @itsellajay

Email: ellajayofficial@gmail.com

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