Major League Wrestling has reached another partnership deal that will help grow the brand in the foreseeable future.
As first reported by Sports Illustrated, MLW has reached a new agreement with Range Sports to further continue the growth of Major League Wrestling.
“With so much disruption in the content space, live sports are increasingly valued,” Bauer tells Sports Illustrated. “Range has the resources to take Major League Wrestling to new heights by creating strategic partnerships that enrich and ensure our continued momentum.”
Will Funk, the president of Range Sports, has an extensive background in professional sports, as well as experience with pro wrestling. Funk’s tenure at WarnerMedia included the launch of AEW on TNT.
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“One of our pillars at Range is identifying growth properties across sports, and we think there is a great opportunity for a distribution partner that wants to build a property, potentially even an equity partner,” Funk says. “Court has experience, knowledge, and the number of hours of programming he has already produced is remarkable. A part that really excites me is MLW’s diversity. There is an appeal to the Hispanic marketplace, which is a huge opportunity for wrestling. There is tremendous upside there–I don’t know that the other promotions have done a great job with diversity. And MLW is a great product.”
Currently, MLW is on hiatus but with the eventual start of a new season in the fall, this new partnership hopes to get as many eyes on MLW as possible and then grow the monetization of the brand.
“That’s the priority, getting MLW to as many people as possible,” Funk later added. “Then we can get to the monetization. We do a lot of proprietary data and analytics, and what that’s telling us is there’s something here. We believe our resources can really amplify what they’re already doing.”
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