WWE has announced a new partnership that will allow them to further enhance their commitment to collegiate athletes and their brand new name, image, and likeness program, WWE Next in Line.
WWE has partnered with INFLCR, a brand dedicated to building the brands of collegiate athletes. WWE joins other brands such as Meta and TikTok in partnering with INFLCR to help create more opportunities for college athletes.
WWE issued the following:
STAMFORD, Conn.–(BUSINESS WIRE)– WWE (NYSE: WWE) today announced a multi-year partnership with INFLCR, a Teamworks product and industry leading brand building, content and name, image and likeness (“NIL”) business management platform for college athletes, to increase the scope and scale of WWE’s NIL program called “Next In Line™”.
Through the partnership, WWE will leverage INFLCR’s technology and alliances with more than 200 NCAA Division 1 colleges and universities to reach thousands of INFLCR student-athletes looking to monetize their name, image and likeness. Together, WWE and INFLCR will innovate how student-athletes engage with the WWE brand while maintaining their NCAA eligibility.
WWE launched its official NIL (program in December 2021 to establish a clear pathway from collegiate athletics to WWE. The inaugural 15-person NIL class, which included athletes from 13 universities, seven NCAA conferences and four sports, joined the program’s first-ever signee, Olympic gold medalist Gable Steveson. The comprehensive program serves to recruit and develop potential future WWE Superstars, and further enhances WWE’s talent development process through collaborative partnerships with college athletes from diverse athletic backgrounds.
“We are excited about the opportunities that this partnership with INFLCR will create as we continue to expand our Next In Line program and identify student-athletes with an interest in becoming WWE Superstars,” said Paul Levesque, WWE Executive Vice President, Global Talent Strategy & Development. “The Next In Line program is a unique opportunity that creates a clear pathway into WWE and partnering with INFLCR will help to bolster our efforts and resources in the NIL space.”
INFLCR’s recently-launched Global Exchange product will allow WWE to connect and execute directly with student-athletes across a myriad of sports backgrounds. The platform provides all parties a frictionless experience through streamlining communications and processes associated with NIL partnerships within a single ecosystem.
“INFLCR’s partnership with WWE opens a new door for the way student-athletes interact with companies looking to provide monetization opportunities,” said INFLCR Founder Jim Cavale. “The technology offers a seamless experience for both WWE and student-athletes in a safe and compliant environment.”
Learn more about the “Next In Line” program at wwerecruit.com/nil and INFLCR at inflcr.com.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The Company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live event, digital media and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion homes worldwide in 30 languages through world-class distribution partners including NBCUniversal, FOX Sports, BT Sport, Sony India and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a massive video-on-demand library and is currently available in more than 180 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.
About INFLCR
INFLCR, a Teamworks product, is the leading athlete brand-building and NIL business management app for elite athletic organizations. The INFLCR athlete app educates collegiate student-athletes, coaches and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. INFLCR works with more than 4,000 collegiate and professional sports teams with a network of over 75,000 athlete users.
Impactful new features like the INFLCR Local & Global Exchange, provide local and national companies with the ability to find, communicate, pay, and report NIL transactions with collegiate student-athletes, maximizing their NIL earning potential with streamlined reporting for their institution and their personal tax returns.
Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.
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