Broken Skull IPA
“Stone Cold” Steve Austin‘s toast at the RAW Reunion proved to be a good call for not only WWE, but also the brewer that makes his famed Broken Skull IPA as well.
El Segundo Brewing Company recently posted on Facebook, noting they’ve received “hundreds, if not thousands, of inquiresas to where you can find Broken Skull IPA” since the segment aired. Austin’s signature beer is primarily available on the West coast, but they noted plans are in the works for the beer to “reach the masses” soon. In addition, The Full Pint reached out to Rob Croxall, owner of El Segundo Brewing, to get more details about the Facebook post. Croxall says “interest has gone crazy for this beer” after the RAW Reunion aired, noting the next logical move for them is to break into the East coast market and find more distributors.
“We just signed up with Craft Brewers Guild about a month ago. As you know, they have a pretty far reach, especially on the East Coast. While nothing is in concrete yet, the logical next move would be to put Broken Skull IPA into the CBG/Sheehan network back East. We will definitely be scaling up production on this beer as are orders have already increased since this wonderful exposure.”
Read More: Bully Ray: RAW Reunion Toast Should Have Involved Current Roster
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