#1.) Stop treating the title like an afterthought
This goes down all the way to commentary and creative. Simply put, not enough hype is given to the United States Championship. The prestige of the Intercontinental title is often spoken about, and it even changes hands between normal main event superstars. However, that doesnt’ seem to be the case in WWE.
Both creatively and on the commentary desk, more emphasis needs to be given on the value of the title.
