#2.) Have stipulation matches attached to it
When was the last time the United States Championship was defended with a stipulation to it? We’ve always seen it in regular singles matches or triple threats or fatal-4-ways, but we rarely ever have a US title match which is a street fight or a cage match or anything else.
Having stipulations added to the Championship match will automatically draw more interest and also give the competitors more scope for having a better contest. The better the matches are, the more interest the audience get. It’s a simple but effective technique.
Next Page: 5 ways WWE can make the United States Championship prestigious again