WWE Claims The Intercontinental Title Has Been ‘Revived’

WWE.com has an exclusive article talking about how Seth Rollins, Dolph Ziggler, Roman Reigns and The Miz all brought the Intercontinental Championship back to relevancy. The article begins with the following narrative before breaking down the importance the title signifies to Ziggler, Rollins, Reigns & The Miz:

For a while, it was like clockwork: A Superstar would win the Intercontinental Championship and one of their first orders of business would be to declare, in no uncertain terms, that they were going to singlehandedly usher in a new era for WWE’s most beloved, underappreciated title. They were going to take it from town to town, defend it in 30-minute classics each week, and wipe away the bad memories of the wannabes, also-rans and never-weres who held the title to no lasting consequence. They were going to once again make the Intercontinental Championship a title that mattered. They were going to restore the prestige to it. In short, they were going to save it.

It almost never happened. And if you ask the four Superstars who held the title in 2018, it was a ridiculous thing to even promise in the first place. Almost to a man (you can probably guess the one who dissented), they told WWE.com the title didn’t need saving, that it had always carried the lineage and prestige designating it as a title worthy of respect.

You can read the full article by going here.

Remember when John Cena did the same for the U.S. Title? Seth is truly the catalyst for bringing the importance back to the title, adding so much value to it that it at one point seemed more important than the Universal strap. It still kind of does have that feel, honestly (perhaps because Seth is the legit top babyface?)

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