WATCH: John Cena Makes Strong Choices In New Hefty Ad Campaign

John Cena is Hefty, Hefty, Hefty strong.

Outside of his run as a face for WWE, the last decade has also seen John Cena as the face of Hefty Trash Bags, with the former world champion frequently appearing and narrating commercials for the brand. This week, Hefty announced an official expansion of its partnership with Cena’s.

Per a press release, Cena will now be the spokesperson for the full Hefty portfolio, which includes trash bags, tableware, and storage bags. Correspondingly, Cena appeared in the new “Strong Choice” campaign, consisting of four ads.

In the first ad, titled “Cleaning Fish,” Cena approves of a husband’s decision to

clean fish while using a Hefty Ultra Strong Trash Bag to keep the fresh scent of the kitchen alive. In “Triplets,” Cena praises a family for utilizing Hefty color-coded Party Cups to distinguish the Anderson triplets.

The “3AM” ad sees a mom crafting an edible arrangement, which she then carefully puts inside a Hefty Slider Bag to protect, much to Cena’s liking. “Strong Choices” blends moments from each ad together.

“I’m excited to continue my partnership with Hefty and take on an expanded role with the

brand,” Cena said. “What I love about the Strong Choice campaign is that it celebrates the everyday decisions we all make – especially the bold, unexpected ones that don’t always go as planned. These spots have a lot of fun with those moments, while showing how Hefty products are built to handle whatever comes with making a strong choice.”

The “Strong Choice” campaign, featuring Cena, will roll out across platforms nationwide, starting this month.

RELATED: WATCH: John Cena Delivers Live Rendition of His Iconic ‘The Time Is Now’ WWE Theme