WWE Royal Rumble 2023 broke several records.
WWE has announced that the premium live event, which was held on January 28 from the Alamodome in San Antonio, Texas, set new highs for the gate (more than $7.7 million), viewership (up more than 50%), venue merchandise (up 135%) , and sponsorship (up 200%). The previous gate record was set in 2017 ($4.9 million), while 2022’s show had broken the viewership record.
The press release, courtesy of WWE, is as follows:
STAMFORD, Conn.–(BUSINESS WIRE)– WWE® (NYSE: WWE) today announced that the 2023 Royal Rumble, which emanated from the Alamodome in San Antonio, Texas, became WWE’s highest-grossing and most-viewed Royal Rumble in company history.
The event set a new all-time gate record at more than $7.7 million, far surpassing the previous Royal Rumble high in 2017 by more than 50 percent. Viewership of the event saw a 52 percent increase versus the previous record set in 2022.
In addition, the 2023 Royal Rumble broke all-time venue merchandise and sponsorship records. Merchandise sales were up 135 percent versus the record set in 2022. Royal Rumble sponsorship revenue was up nearly 200 percent versus 2022 and featured the first-ever sponsored match (MTN DEW PITCH BLACK) and sponsored countdown clock (Applebee’s).
On social, the Roman Reigns-Sami Zayn videos generated 20 million-plus views across all WWE platforms and became the most-viewed WWE clip of 2023. Additional highlights include Logan Paul and Ricochet’s high-flying collision which amassed 26.5 million views across WWE and Paul’s platforms, and the launch of Reigns’ TikTok account which netted 100K followers in the first 24 hours.
Click here to catch up on our coverage of WWE Royal Rumble 2023.
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