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Isenberg Reacts: Brand Split and Five Steps For WWE To Succeed



Step 5: No Splitting of Pay-Per-Views

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Let’s have a little history lesson, shall we? I randomly picked The Great American Bash from 2004, right in the middle of the brand split the first time. You had a “Smackdown only” Pay-Per-View headlined with The Undertaker defeating The Dudley Boyz. Yes, that was your main…

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