1.2.12 Edition of Raw
One Anticipated Step Up
It's such a simple marketing ploy, but it's so damn effective. Just produce some cryptic videos, promote a future date at the end, and play them unexpectedly throughout your weekly broadcast. It's golden!
If you're a fan of my work, you'll remember the bold statement I made a couple weeks ago that Chris Jericho would NOT be behind the videos. I'm still willing to make that bet, but I'm also well aware that the original plan behind the videos all along was for Y2J to be the guy. I think that it's very possible Vince will change his mind and go with someone else due to the overwhelming amount of expectation that it's Jericho.
Vince could always insert 'Taker or even himself last minute and it still make sense. Jericho can still return as well, but he doesn't "have" to be the one behind the videos.
Either way, it's the new year and we're heading into the Royal Rumble that subsequently leads us into WrestleMania! I am very much anticipating the first Monday Night Raw of 2012. I'll be tweeting my excitement all during the show. Join me!
PS – I am officially heading to St. Louis for the Royal Rumble event. I will also be attending the X-Pac and Billy Gunn after-party at the Tigin Irish Pub. If you're heading to the Lou, come hang out with me after the event. It's just $10 to get in and you can get tix at MyWrestlingParty.com.
Chris Cash can be followed on Twitter @RealityofChris or emailed at wzchriscash@yahoo.com.