#1.) Search for various ways to appeal to the demographic
This is something that WWE constantly does, but perhaps not as well as they should. WWE has tried various ways to appeal to the younger demographic, such as the “selfie-style” promos that appeared last year where the words of the superstars would appear on the screen as well. Receiving negative feedback, they thankfully shelved the idea.
However, WWE needs to find various ways to connect to the teenage demographic and social media is really only one aspect of it. There are far more ways they can hook them to the product.