Variety has a new article out revealing details about WWE and Facebook’s new live, weekly Mixed Match Challenge series.
We have included some highlights below. The full article can be found HERE.
- Facebook has secured the exclusive rights to WWE Mixed Match Challenge
- Facebook is paying WWE for the distribution rights
- Reps declined to comment on the terms of the agreement
- The series will be twelve episodes long
- It will stream live in the United States exclusively on Facebook’s Watch platform on Tuesday nights starting Jan. 16 at 10 pm EST following SmackDown Live on the USA Network
- Mixed Match Challenge episodes will not contain advertisements
- Facebook’s head of global sports partnerships said the company is still testing ad insertion in live programming and expects to eventually sell advertising in content on Watch
- WWE Mixed Match Challenge will be shot in the same city and by the same crew as Smackdown Live