My latest column for upgruv.com, a site of all things trending, looks at Jeff Jarrett and the rebranding of TNA to GFW. Here’s an excerpt:
Jeff Jarrett is the most resilient man in professional wrestling.
His resiliency doesn’t represent star power. As a performer, his name has never been the biggest or brightest on the marquee. But the marquee is temporary. His resiliency is job security.
Jarrett has held key positions in key places at key times.
Sunday night’s “Slammiversary” was the start of TNA Impact Wrestling becoming Global Force Wrestling (GFW).
Jeff and his father, Jerry Jarrett, founded TNA in 2002. In 2013, Jeff was forced out of the company after issues with the company’s president, Dixie Carter. He went on to launch GFW, which toiled with mediocre live events and without a television deal.
Now the younger Jarrett has reclaimed control of TNA. Carter is gone, Anthem Sports is providing financial backing, and Jarrett is turning TNA into GFW.
Makes sense. The TNA brand had been incredibly damaged over the years.
TNA Impact had become an assault on the senses of wrestling fans. We could see the small crowds on tours, hear people turning the name into a punchline, and smell the crap that was clogging everything.
GFW has a chance to be the strong dosage of Fabreeze that TNA had needed for a while. Fans should hope that the wind blows in the right direction under Jarrett’s guidance.
That blowing out of town of Dixie Carter should help. Most of those who worked for her say she was a great person. But by most accounts of those who worked for her, Carter made terrible decisions.
If that wasn’t the case, Jarrett wouldn’t be back in control.
CLICK HERE for the plan of how GFW succeeds and more reality on Jeff Jarrett.
