Rob Kligman has a new role with Anthem Sports Group.
Kligman was named Chief Revenue Officer of Anthem Sports Group on Monday. Kligman worked for WWE for seven years as the company’s Vice President of Global Digital & Integrated Sponsorship Sales. In his new role, he will be responsible for “driving revenue across all aspects of the businesses, with an emphasis on sales and advertising, sponsorship opportunities, and strategic partnerships for Anthem’s TNA Wrestling, one of the world’s top wrestling organizations; and Invicta Fighting Championships, the world’s premier all-female professional mixed martial arts promotion.”
Kligman comments
“Anthem Sports Group has quickly built a diverse portfolio packed with world-class content offerings from across the entertainment spectrum,” Kligman said. “TNA Wrestling remains one of the most iconic brands in the sport, while Invicta FC continues to break new ground as the premier destination for all-female MMA action. I look forward to working with Anthem’s dynamic team to build upon the success that they’ve already enjoyed, driving revenue growth by serving TNA and Invicta’s vocal and loyal fan base, and forging new and innovative strategic partnerships.”
“Rob has built a distinguished track record in the sports arena, guiding some of the biggest brands in the business to grow existing revenue and develop new revenue streams,” said Anthony Cicione, President of Anthem Sports Group. “His duties as Anthem Sports Group’s CRO will place special emphasis on TNA Wrestling and Invicta FC, for which he is uniquely suited after spending eight successful years with WWE. His professional wrestling prowess and sports industry relationships will prove vital, as we continue to create and cultivate new areas of growth and opportunities to take TNA and Invicta to even greater heights.”
Kligman will also lead revenue growth for TNA and Invicta FC’s various outlets, including FAST Channels, TNA+, PPV events, social media, merchandise, and more. Anthem touted Kligman’s work in WWE for landing partnerships with brands like GEICO, Coca-Cola, AT&T and Nestlé, as well as signing Mars/Snickers as the presenting sponsor of WrestleMania. In addition, Kligman was credited as helping WWE secure a partnership with Netflix that “seamlessly integrated Netflix content into WWE storylines.”
Prior to joining Anthem Sports Group, Kligman also served as Vice President of Marketing Operations & Sales at G Fuel.
