Logan Paul‘s dominance in the WWE is just getting started, as the reigning WWE United States Championship announced a big-time partnership tonight.
In the ring during tonight’s SmackDown, Paul revealed that Prime — the hydration company that he and fellow influencer KSI own — has become the “Official Hydration Drink Partner” of WWE.
As a result, Prime will be the first partner in WWE’s history to have its branding appear on the WWE ring itself, with Paul unveiling a large Prime bottle logo in the middle of the WWE ring.
Paul confirmed that the branding will adorn the middle of the WWE ring during premium live events, including WrestleMania. In a separate statement on the move that was released on Friday, Paul thanked the WWE for the partnership.
“We’ve worked incredibly hard at PRIME to build a brand that disrupts the beverage industry, and it’s time to join forces with the global leader in sports entertainment,” said Paul in an official statement. “Thank you to everyone on both sides who have played an important role in bringing PRIME Hydration to the ring.”
Shortly after the announcement was made in the ring, KSI joined Paul to snap some photos. However, Randy Orton would interrupt the pair, and chase Paul out of the ring before delivering an RKO to KSI right on the Prime logo.
Official WWE/Prime Partnership statement
The full statement from WWE and Prime can be seen below:
WWE®, part of TKO Group Holdings (NYSE: TKO), and Logan Paul and KSI’s widely popular beverage brand PRIME today struck a record-setting global partnership that will see PRIME Hydration become the exclusive “Official Hydration Drink Partner” of WWE and the first partner to ever appear on the center of the WWE ring.
As WWE’s exclusive “Official Hydration Drink Partner,” PRIME Hydration will receive unprecedented exposure and integration within key WWE assets, highlighted by never-before-seen center mat branding at Premium Live Events (PLEs) such as WrestleMania and Money In The Bank. Further, PRIME Hydration will earn key brand placement within WWE events including WrestleMania XL and Survivor Series, match sponsorships, co-presenter designations at future PLEs, product activations at live events, social support from WWE Superstars across retail and digital activations, and more.
Additionally, PRIME Hydration will be the first official partner to activate across both TKO companies. In January 2023, UFC struck an exclusive global partnership with PRIME Hydration that features a number of branded integrations and entitlements, including the Official Hydration Drink of UFC and Official Partner of the UFC Performance Institute. Earlier this year, TKO brought together the global partnerships teams at UFC and WWE to form a singular global partnerships unit with a unified sponsorship strategy. “
What Logan and his team have built in a short time is phenomenal and we’re excited to help showcase PRIME Hydration across our biggest events,” said WWE Chief Content Officer Paul “Triple H” Levesque.
