WWE extends another partnership.
It was announced on February 13 that WWE and the Ad Council’s “Love Has No Labels” campaign are expanding their partnership. In doing so, “Love Has No Labels” will be the company’s first official heritage month partner to to promote the acceptance and inclusion of all people across race, religion, gender identity, sexual orientation, age, and disability.
Additionally, WWE will release exclusive merchandise with “unique designs” to highlight Black History, Women’s History, Asian American Pacific Islander Heritage, Pride, Hispanic Heritage, and Native American Heritage. For each T-shirt sold from these collections, a portion of proceeds will go to the Ad Council in support of the campaign.
New Public Service Announcements featuring the likes of Bianca Belair, Becky Lynch, Damian Priest, Sonya Deville, and Cody Rhodes will air on multiple platforms throughout this year.
The “Love Has No Labels” campaign was first launched in March 2015. WWE has teamed with the Ad Council for several years for various campaigns including “We Are America” featuring John Cena.
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