FITE has a new name.
The successful streaming app has rebranded as TrillerTV to better align with its parent company, Triller. The FITE PPV platform, subscription channel (formerly FITE+), and FAST channel will “continue to deliver the same incredible action, with the same reputation for quality, reliability, and innovation”, now with the resources of Triller.
FITE+ is now TrillerTV+, while FITE 24/7 becomes TrillerTV 24/7. AEW Plus will keep its name. Both TrillerTV+ and AEW Plus also have new geo-tagged pricing, “increasing their value proposition to international audiences.”
The rebrand will officially take place on Wednesday, December 13 at 7:59 am EST.
“TrillerTV is everything you know and trust from FITE, but with doors open for even more sports,” said Michael Weber, Co-Founder and COO of TrillerTV. “Our original name served us well, as have our loyal customers, promoters, and athletes to whom we are super grateful. The time has come to give even more to expand the experience we’ve built from the ground up to celebrate the passion and precision that makes us all love sports.”
”Now that we’ve proven FITE in 10s of thousands of live events from all over the world, it’s time to expand to more content verticals under our new brand TrillerTV,” Kosta Jordanov, Co-Founder and CEO of TrillerTV, said, “We will be adding new sports categories, more premium brand promotions, and continuing to improve our technology to give the best user experience in streaming sports and entertainment.”
“We are thrilled to realize one of the core objectives of the acquisition of FITE. The launch of TrillerTV is the culmination of the strategy of expansion from their combat sports roots to broader sports content and even broader entertainment verticals across the globe. TrillerTV is a great example of Triller’s open-garden approach of delivering high quality entertainment on every platform; mobile phones, PCs, streaming devices, set-top-boxes and gaming consoles.” added Mahi de Silva, CEO of Triller.
